Hanwha Q CELLS is one of the world’s leading photovoltaic manufacturers with head offices in South Korea and Germany. At the headquarters for Technology and Innovation in Thalheim, Germany, the company runs departments of research and development, quality management, and marketing and sales. Under the brand Q CELLS, the company sells photovoltaic products, which are designed for high performance and quality.
For their product marketing, Hanwha Q CELLS needed 3D models that were accurate in every detail. These 3D models were the basis for the creation of high-resolution product visualizations and product films. The visualizations were used in a wide range of print and digital publications – from handy product brochures to large format printouts for exhibition stands. The product films were used both in trade show presentations and on the company’s websites.
We have been successfully cooperating with Hanwha Q CELLS since 2012. The cooperation now includes more than just product visualizations: we also develop several applications for use at trade fairs. It is the primary task of our apps to draw the attention of trade fair visitors to Hanwha Q CELLS’s trade fair presence and to entertain them at the stand.